BUSINESS INTUITION INSTITUTE
Business Intuition for Leaders in the Age of AI
What We Believe
At the Business Intuition Institute, we believe that business intuition is a defining capability of 21st-century leadership.
As artificial intelligence accelerates the pace of analysis and decision-support, the distinctly human capacities for judgment, discernment, and contextual wisdom become more consequential, not less. Leaders who can integrate intuitive intelligence with strategic rigor will hold a durable advantage that no tool can replicate. The question is no longer whether intuition matters in business. It is whether you have developed it deliberately enough to trust it.
Who We Are
The Business Intuition Institute is an executive education and management consulting firm focused on advancing intuitive intelligence as a leadership capability that can be developed and applied with rigor.
We work with founders, executives, and forward-thinking leaders to elevate how they think, decide, and shape future direction.
We do this through executive education, applied frameworks, and management consulting grounded in the Intuitive Business Design™ methodology. Our work is structured around three core pillars:
Strategic Intuition — shaping direction and navigating uncertainty
Intuitive Leadership — leading with clarity, perception, and judgment
Intuitive Decision-Making — making precise choices in complex, high-stakes situations
We bring the perspective, discipline, and development required for forward-looking leaders to operate at a higher level of awareness, precision, and impact.
Hulan Hagen | Founder & Strategic Adviser
Hulan Hagen founded the Business Intuition Institute to establish intuitive intelligence as a rigorous discipline within modern leadership. With a 30-year background spanning finance, strategy, and executive advisory, her work centers on a critical imperative: how leaders navigate high-stakes complexity by integrating intuitive discernment with analytical rigor.
She developed the Intuitive Business Design™ framework to bridge the gap between logic and insight—enabling leaders to make decisions with greater precision, clarity, and confidence. By treating intuition as a high-level cognitive capability rather than a vague instinct, Hulan helps executives master uncertainty in an increasingly volatile global landscape.
A member of the Forbes Coaches Council and Fast Company Executive Board, Hulan is a frequent contributor on the evolution of leadership, decision-making, and the integration of human intuition in the age of AI.
CLIENT IMPACT
Combining strategy with intuitive intelligence gave us a level of clarity we hadn’t reached through traditional analysis.
In six weeks I had a sharper brand, a clearer market position, and the strategic momentum to move. The kind of clarity that months of analysis had not produced.
P. Ivanov
Keynote Speaker & Executive Coach
What I found here I had not found in conventional strategy work. Business competence and intuition combined into something that genuinely changed how I see my business.
U. Nommensen
Founder & CEO | Communications
Under significant time pressure, we were able to move forward with clarity. This became a defining step for the future of our company. We focused quickly on the right priorities.
J. Cornelsen
CEO | Engineering & Construction