Intuitive Business Design™

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A PROGRAM FOR FOUNDERS AND EXECUTIVES REDEFINING THEIR BUSINESSES WITH INTUITIVE INTELLIGENCE

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The Flagship Program of the Business Intuition Institute

Intuitive Business Design™ is the Institute’s core methodology and flagship program—
designed for founders and executives operating in complexity, uncertainty, and high-stakes decision environments.

It integrates strategic thinking, intuitive intelligence, and business design into one coherent system—
enabling you to create a future-ready business.

This is a new paradigm of building companies 
where intuition becomes a strategic advantage.

Start
May 13, 2026
Duration
6 weeks
Cohort
8-12 founders & executives
Format
Online
Live sessions and strategic applications
Investment
On enquiry
Payment plans available

Key Benefits

Develop Business Intuition

Apply intuitive intelligence to generate original ideas, identify opportunities, and drive innovation.

Navigate Uncertainty in the AI Age

Use intuitive intelligence to anticipate scenarios, make decisions under uncertainty, and position your business for long-term value.

Become an Intuitive Leader

Establish an intuitive leadership style—strengthening how you lead, decide, and set direction based on clarity, judgment, and deep insight.

Define Your Future

Anticipate trends and developments to align your vision, positioning, and strategy with what is emerging.

Design a Future-Ready Business Model

Build a strategically and financially sound business—guided by intuitive intelligence.

Execute with Clarity

Apply your strategy with precision using the Intuitive Business Design® framework.
Hulan Hagen, MBA, Founder of the Business Intuition Institute, Forbes Coaches Council Member
PROGRAM ADVISOR

Hulan Hagen

Hulan Hagen is the founder of the Business Intuition Institute, a strategic adviser to founders and executives, and a member of the Forbes Coaches Council.

She advices business leaders globally to redefine their businesses, strengthen positioning, and make high-stakes decisions in complex and uncertain environments.

Her work focuses on integrating intuitive intelligence with strategic thinking—enabling leaders to access deeper insight and design businesses that are aligned, differentiated, and positioned for growth and impact.

View profile

Intuitive Business Design™ Framework

Most strategic frameworks stop at the edge of what data can confirm. Intuitive Business Design™ begins there.

The best business decisions are made at the threshold where analysis reaches its limit. That is where intuitive intelligence becomes decisive — the disciplined ability to surface what data alone cannot reach, and to act with conviction before the evidence catches up. It is the one executive capacity AI cannot replicate.

IBD™ works through two loops. The first is intuitive — surfacing hidden opportunities, emerging shifts, and the strategic direction that is most authentically yours. The second is analytical — translating those insights into a concrete business model, clear positioning, and an execution roadmap. Applied directly to your business over six weeks.

You finish with three things: a defined strategic direction, a business model designed around your strengths, and a plan you can act on the day the program ends.

Intuitive Business Design - Executive Program

The Intuitive Business Design™ Process

PHASE 1 - INTUITIVE CLARITY

Week 1

Activating Your Intuitive Intelligence

Understand what intuitive intelligence is, how it works in a business context, and how to distinguish genuine insight from bias or impulse. Establish your personal intuitive baseline.

The Shift: From reacting to complexity — to reading it with clarity

Week 2

Vision & Strategic Direction

Access a deeper layer of strategic thinking to define — or redefine — your vision. Identify what your business is truly built for and where it is uniquely positioned to create value.
 
The Shift: From a vague direction — to a defined strategic north

Week 3

Market Positioning & Differentiation

Identify your most authentic and defensible market position. Uncover what makes your business genuinely different — and how to own it with precision.
 
The Shift: From competing on features — to owning a distinctive position
PHASE 2 - DESIGN & EXECUTION

Week 4

Business Model Design

Redesign or validate your business model — guided by intuitive intelligence and grounded in strategic analysis.
 
The Shift: From an inherited model — to one designed around your edge

Week5

Decision-Making Under Uncertainty

Apply the IBD™ decision framework to your most pressing strategic choices. Act with speed and conviction in high-stakes environments — without waiting for certainty that may never arrive.
 
The Shift: From analysis paralysis — to confident, calibrated decisions

Week 6

Strategy & 90-Day Execution Roadmap

Consolidate everything into a clear strategic direction and a concrete 90-day roadmap. Priorities ranked, decisions made, next steps defined. You leave with a plan you can act on immediately.
 
The Shift: From strategic clarity — to a business ready to move

What This Program Delivers

Structured Learning Modules

Access a curated set of modules—supported by IntuitAI™—designed to develop your ability to apply intuitive intelligence in business.

Guided Strategy and Implementation

Work directly on your business— translating insights into clear strategy and a defined roadmap for execution.

Global peer network

Engage with a select group of founders and executives. Gain high-level perspectives and build meaningful connections.

Intuitive Business Design™ Tools

Apply a structured set of tools to translate intuitive insight into clear positioning, strategy, and business design.

Real-World Case Studies

Learn how leading businesses apply intuition to navigate uncertainty, identify opportunities, and shape the future.

Certificate of Completion

Receive a certificate from the Business Intuition Institute upon completion.

CLIENT IMPACT

  • Integrating strategy with intuitive intelligence gave us a level of clarity we had never achieved through traditional analysis.

    CEO | Global Consulting Firm
  • Intuitive Business Design™ helped us uncover a more authentic market positioning that resonated deeply with our clients.

    CEO | Innovative Start-Up
  • Bringing intuition into our strategic planning was a real game-changer. It helped us clarify our market positioning and rethink our business model, and we’re already seeing the results in revenue and profits.

    Founder & CEO | European Manufacturing Company

Ready to Create Your Bold Future?

Experience Intuitive Business Design™—a new paradigm for building your business, where intuition becomes a strategic advantage.
Apply now