Intuitive Business Design™

A PROGRAM FOR FOUNDERS AND EXECUTIVES REDEFINING THEIR BUSINESSES WITH INTUITIVE INTELLIGENCE

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Start

May 13, 2026

Duration

6 weeks

Cohort

8-12 founders & executives

Format

Online

Live sessions and strategic applications

Investment

On enquiry

Payment plans available

The Flagship Program of the Business Intuition Institute

Intuitive Business Design™ is the Institute’s core methodology and flagship program—designed for founders and executives operating in complexity, uncertainty, and high-stakes environments.

It integrates strategic thinking, intuitive intelligence, and business design into one coherent system—enabling the creation of future-ready businesses.

This represents a new paradigm for building companies, where intuition becomes a strategic advantage.

IIntuitive Business Design executive education program by Business Intuition Institute for founders and leaders

Key Benefits

Develop Business Intuition

Apply intuitive intelligence to generate original ideas, identify opportunities, and drive innovation.

Navigate Uncertainty in the AI Age

Use intuitive intelligence to anticipate scenarios, make decisions under uncertainty, and position your business for long-term value.

Become an Intuitive Leader

Establish an intuitive leadership style—strengthening how you lead, decide, and set direction based on clarity, judgment, and deep insight.

Define Your Future

Anticipate trends and developments to align your vision, positioning, and strategy with what is emerging.

Design a Future-Ready Business Model

Build a strategically and financially sound business—guided by intuitive intelligence.

Execute with Clarity

Apply your strategy with precision using the Intuitive Business Design® framework.

PROGRAM LEAD

Hulan Hagen

Hulan Hagen is the creator of Intuitive Business Design™, a methodology that integrates strategic thinking with intuitive intelligence to drive business transformation and shape the future beyond conventional limits.

She is the founder of the Business Intuition Institute, strategic advisor to founders and executives, and member of the Forbes Coaches Council.

Her work focuses on guiding leaders through complexity and uncertainty—enabling them to access deeper insight, redefine their businesses, and act decisively at critical inflection points.

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Intuitive Business Design™ Framework

Most strategic frameworks stop at the edge of what data can confirm. Intuitive Business Design™ begins there.

The best business decisions are made at the threshold where analysis reaches its limit. That is where business intuition becomes decisive — the disciplined ability to surface what data alone cannot reach, and to act with conviction before the evidence catches up. It is the one executive capacity AI cannot replicate.

IBD™ works through two loops. The first is intuitive — surfacing hidden opportunities, emerging shifts, and the strategic direction that is most authentically yours. The second is analytical — translating those insights into a concrete business model, clear positioning, and an execution roadmap. Applied directly to your business over six weeks.

You finish with three things: a defined strategic direction, a business model designed around your strengths, and a plan you can act on the day the program ends.

Intuitive Business Design program for entrepreneurs using intuition in business and intuitive decision-making

The Intuitive Business Design™ Process

PHASE 1 - INTUITIVE CLARITY

Week 1

Activating Your Intuitive Intelligence

Understand what intuitive intelligence is, how it works in a business context, and how to distinguish genuine insight from bias or impulse. Establish your personal intuitive baseline.

The Shift: From reacting to complexity — to reading it with clarity

Week 2

Vision & Strategic Direction

Access a deeper layer of strategic thinking to define — or redefine — your vision. Identify what your business is truly built for and where it is uniquely positioned to create value.

The Shift: From a vague direction — to a defined strategic north

Week 3

Market Positioning & Differentiation

Identify your most authentic and defensible market position. Uncover what makes your business genuinely different — and how to own it with precision.

The Shift: From competing on features — to owning a distinctive position

PHASE 2 - DESIGN & EXECUTION

Week 4

Business Model Design

Redesign or validate your business model — guided by intuitive intelligence and grounded in strategic analysis.

The Shift: From an inherited model — to one designed around your edge

Week5

Decision-Making Under Uncertainty

Apply the intuitive decision-making framework to your most pressing strategic choices. Act with speed and conviction in high-stakes environments — without waiting for certainty that may never arrive.

The Shift: From analysis paralysis — to confident, calibrated decisions

Week 6

Strategy & 90-Day Execution Roadmap

Consolidate everything into a clear strategic direction and a concrete 90-day roadmap. Priorities ranked, decisions made, next steps defined. You leave with a plan you can act on immediately.

The Shift: From strategic clarity — to a business ready to move

What This Program Delivers

Structured Learning Modules

Access a curated set of modules—supported by IntuitAI™—designed to develop your ability to apply intuitive intelligence in business.

Guided Strategy and Implementation

Work directly on your business— translating insights into clear strategy and a defined roadmap for execution.

Global peer network

Engage with a select group of founders and executives. Gain high-level perspectives and build meaningful connections.

Intuitive Business Design™ Tools

Apply a structured set of tools to translate intuitive insight into clear positioning, strategy, and business design.

Real-World Case Studies

Learn how leading businesses apply intuition to navigate uncertainty, identify opportunities, and shape the future.

Certificate of Completion

Receive a certificate from the Business Intuition Institute upon completion.

CLIENT IMPACT

Combining strategy with intuitive intelligence gave us a level of clarity we hadn’t reached through traditional analysis.
C. Ahrendt
CPA | Founder & Managing Director

In six weeks I had a sharper brand, a clearer market position, and the strategic momentum to move. The kind of clarity that months of analysis had not produced.

P. Ivanov

Keynote Speaker & Executive Coach

What I found here I had not found in conventional strategy work. Business competence and intuition combined into something that genuinely changed how I see my business.

U. Nommensen

Founder & CEO | Communications

Under significant time pressure, we were able to move forward with clarity. This became a defining step for the future of our company. We focused quickly on the right priorities.

J. Cornelsen

CEO | Engineering & Construction

FAQ

1Who is this program for?

IBD™ is designed for founders, entrepreneurs, and executives who think beyond conventional frameworks — whether you are building a startup, scaling an established business, or reimagining one entirely. What unites participants is not years of experience but a particular kind of mind: visionary, ambitious, and already sensing that data and logic alone are not enough to get where you want to go. If you are drawn to bold ideas, operate at the edge of what is known, and are ready to bring intuitive intelligence into your strategic thinking — this program was built for you.

2What do I walk away with at the end?

Three concrete deliverables: a defined strategic direction for your business, a redesigned or validated business model, and a 90-day execution roadmap. These are built on your actual business over the six weeks — not hypotheticals you adapt later. You also receive a Certificate of Completion from the Business Intuition Institute.

3How much time does it require each week?

Plan for approximately 3–4 hours per week — one live session of 1 hour plus independent strategic work between sessions. The between-session work is applied directly to your business, so it is not additional overhead — it is the work you would be doing anyway, done with more clarity and structure.

4What if I miss a live session?

All live sessions are recorded and made available within 24 hours. Given the small cohort size, live attendance is strongly encouraged — the quality of the session depends on the participation of the group. If you anticipate significant scheduling conflicts, this cohort may not be the right timing for you.

5How is this different from executive coaching?

Executive coaching typically focuses on leadership behavior, mindset, and interpersonal dynamics. IBD™ focuses on strategic output — your business model, market positioning, and decision-making under uncertainty. It integrates intuitive intelligence with strategic thinking to produce concrete business outcomes, not personal development insights

6Can intuition really be trained?

Yes — and this is the most important question to answer before joining. Intuitive intelligence is not a personality trait or a talent. It is a disciplined capacity that can be developed through structured practice. Research in cognitive science consistently shows that expert intuition is pattern recognition built from experience — and that process can be made deliberate and repeatable. IBD™ is the methodology for doing exactly that in a business context.

7How do I apply and what happens next?

The application takes approximately 3 minutes. You will be asked about your business, your current stage, and the strategic challenge you are navigating. Applications are reviewed individually — you will hear back within 48 hours. If accepted, you receive an invitation to enroll along with onboarding materials and calendar invites for all six sessions. The May 13 cohort closes on May 6.

8How quickly will I see results?

Most participants notice a shift in clarity within the first two weeks — not because the program is fast, but because applying intuitive intelligence to a specific business challenge produces insight quickly. By week 3 you will have a defined strategic direction. By week 6 you will have a redesigned business model and a 90-day execution roadmap ready to implement. The results are not abstract — they are built directly into your business during the program.

9What is the investment and are payment plans available?

Investment details are shared as part of the application process. Payment plans are available for all participants. If you have specific questions about investment before applying, write directly to mail@business-intuition-institute.com.

10What happens after the program ends?

Participants join the IBD™ alumni network — a select group of founders and executives who have completed the program. You retain access to all program materials and tools. For participants who wish to continue working with Hulan Hagen at a deeper level, private strategic advisory engagements are available through hulan-hagen.com.

11Is there a satisfaction guarantee?

We stand behind the program. If after the first session IBD™ is not the right fit for your business or your current stage, write to us directly and we will discuss your options. We are committed to every participant getting real value — and we would rather have an honest conversation early than a dissatisfied participant at the end.

Didn't find what you were looking for? Write to us at mail@business-intuition-institute.com or Schedule a call at +1 917 594 0930.

Ready to Create Your Bold Future?

Experience Intuitive Business Design™—a new paradigm for building your business, where intuition becomes a strategic advantage.